Welcome to Information Design Unit
Enterprise IG is a multidisciplinary branding and design agency with offices worldwide. Our specialist information design team is focused on user-centred design and the delivery of brand experience through clear communication.
How a project moves from brief to delivery
Each engagement follows the same sequence of steps, so clients always know what happens next and what they will receive at each stage.
Step 1
Listen and audit
We review the existing material, talk to the people who write and read it, and mark where the wording or layout causes confusion.
Step 2
Define the structure
Content is grouped, ordered and tested against the reader's tasks before any visual design begins.
Step 3
Design and write together
Designers and writers work from the same draft, so the typography, the headings and the sentences support one another.
Step 4
Test and hand over
We check the finished material with real readers, correct what they struggle with, and hand over templates the client can maintain.
Usability, wayfinding and the reader's route
Good information design helps people find their way through a long document or a complex service without getting lost.
Usability testing shows where readers pause, skip or go back. We use those observations to adjust headings, navigation cues and the order of information, so the route through the material is clear.
Wayfinding work extends the same thinking to physical spaces. Our research and thinking covers how signs, maps and documents guide people to the right place with minimal effort.
Information design as a working discipline
Information design sits between writing, layout and research. A document is only useful when the reader can find the answer they need, understand it on the first reading and act on it without calling for help.
Our team treats every page as a tool. We start from what the reader is trying to do, then shape the words, the hierarchy and the visual structure around that task. The result is material that works in print, on screen and in the post.
Working with the Information Design Unit
Clients come to us with a document that needs to work better. We bring specialist skill, and the wider reach of a branding and design agency with offices worldwide.
- Specialist information design team focused on user-centred design
- Delivery of brand experience through clear communication
- Part of Enterprise IG, a multidisciplinary branding and design agency
- Learn more about our people, our offices and our history
- Ready to start a project? Contact us to talk through your documents
Clear communication and plain English
Plain English is not a style that removes detail. It is a discipline of choosing the most direct word, placing the key fact first and cutting any sentence that does not help the reader act.
Our writers work closely with the clients who know the subject best. Together they turn policy language and internal terms into wording that customers recognise as their own.
Brand experience carried through every page
A brand is felt in the letters, forms and guides a customer receives, not only in the logo. Consistent tone and layout make each document feel like part of the same organisation.
We apply the same rules across print and digital channels, so a customer moving from a website to a statement sees the same voice, order and visual logic at every point.
Our work on tone of voice and multichannel strategy helps teams agree those rules once and keep them current as products change.
What we design
The Information Design Unit works on the documents people read most often. Each type below has its own rules for layout, language and structure.
